They build out concept ideas, design levels, program gameplay, fill-in art, and bug test-all within a matter of weeks-so players can pretend to be delivery drivers for GrubHub while driving around in Fortnite.

These agencies are essentially game studios themselves. They often charge up to hundreds of thousands of dollars for custom maps, partially due to how many players use Creative every day. Team Alliance is one of several Fortnite marketing agencies that work with companies like 100 Thieves, Sky Broadband, and others to create branded experiences within Fortnite Creative. He explains that more assets and programming options have been added over the past four years. 'It's like night and day,' said Team Alliance's Mackenzie Jackson. While Aimlab does have other features that Fortnite doesn't, like statistics you can track, there is nothing more important for pro players to feel like than an extension of the game they're playing.'Ĭreative looks nothing like it did when it originally launched in late 2018, according to some of the most dedicated creators working in the mode now. Referencing other FPS training platforms like Aimlab and Aim Trainer, Mohammed says, ' Fortnite Creative provides a complete way to train. 'It's evolved into something that people do for fun.' 'They're in it 24/7, they play it more than the real game,' Mohammed says.

'These creators are able to make maps that I use to build routines that train players. 'Creative, nowadays, has become what its original vision promised,' says Fortnite coach Sameed Mohammed. More than a few creators use Creative as a canvas: Coaches use it to create custom training courses for players who compete in the Fortnite Championship Series, and companies like Coca-Cola and Gilette create marketing “experiences” in the mode with the help of creatives who design for it. Now, Reed runs a regular competitive league of SOCOM fans who play Fortnite as if they were playing a tactical shooter over 10 years old. He also did whatever he could to mimic SOCOM's gameplay within Fortnite, ditching many of the zany mechanics that define a battle royale, which is known to have Thanos and Darth Vader zipping between buildings using Spider-Man's web-slinging powers. Interest was so high that Reed recreated other SOCOM maps in Creative. We ended up growing to where we had a full room every night,” he says, where up to eight players would join the lobby to try out his handmade maps. We never had more than four versus four for the first month or so, and slowly the word kind of spread, and I started releasing more maps and showing them off. “We ended up playing pretty much every night.

Fortnite creative 2.0